Lessons Learned About Marketing

Steps to Building a Successful Medial Strategy

Social media has been termed as the fastest growing marketing tool as it gives companies the power to access millions of customers at the mere touch of a button. With at least 91% of internet users using at least one social networking platform, it has become important for companies to build an effective social media strategy. Below are some key steps towards developing an effective social media strategy for your business.

Setup Your Goals
The launch of a strategy is similar to any other marketing strategy. You must first determine what exactly your goals are before opening accounts in major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.

Come Up with a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. It is also crucial that you decide on how to incorporate your social media strategy with your organization’s overall communication strategy.

Determine Your Niche
Social networks like Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Reddit, Yelp and YouTube are all growing fast every day. Each the network has its pros and cons and opportunities and threats. You have to do some research and determine as to which network will work best with your target audience. Always remember that your niche will vary depending on whether you are operating a local, regional, national or global business.

Employ a Social Media Manager
If you are well financed it is preferable that you appoint a social media network manager with previous experience to take care of the regular updating of the various social networks. Otherwise you can delegate the updating task to some of your employees who are familiar and comfortable with the domain.

Engage with Your Contacts: This is the most important aspect of a social media strategy. Your contacts are the main influence you have in developing and sustaining a positive corporate identity. Make sure that you engage your contacts through both offline and online events.

Evaluate and Analyze Your Progress: Ensure that you keep track of important statistics like the number of updates, new followers , number of comments or feedbacks and other significant actions that were taken. Objectiely, you need to measure and analyze these important metrics against your social media goals on a weekly or monthly basis.

When it comes to social media strategy, you must note that there is no precise science involved. The social media strategies will vary depending on the type of business and the industry.

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