If you happen to be offering a service or manufacturing a particular product which falls under a certain trademark or a brand name, the best thing that you can do about this is to protect it, protect everything that has something to do with it like your commercial advantages, your business identity and even your market position by registering your trademark. You have to be aware as well of the fact that trademark registration is a kind of registration which can be achieved if you are going to file for a trademark registration either as a part of the community registration which covers all the member state or through the IPO or Intellectual Property Office.
There are other things that you have to know regarding trademark registration such as the fact that it is considered as a prima facie and an immediate evidence of the ownership of the trademark that is registered in relation to the goods or the services covered by the registration itself. It has been said too that trademark registration is the fastest and the most cost effective way there is when it comes to securing the monopoly rights that you have. Furthermore, we want you to know as well that the registration process for trademark registration can be completed in less than four months.
Many of us may be confident not to register the rights that they have with their goods or with their service as this kind of act are still recognized by the common law through the tort of passing of yet, what they do not realize are the consequences that come together with it such as the fact that there will be a heavy burden of proof upon the claimant, which is you, to be doing the said action. Unless the trademark has been extensively advertised in the place that you are based at, it usually takes several years or even more to accumulate enforceable passing off rights and this must be backed up by supporting evidences. As much as possible, you have to instill in your mind that ensuring the passing of rights will be successful in the end is not something that can be easily done as you have to face certain levels of difficulties plus, there goes the fact that it is very expensive as well.
With regards to trademark registration, we want you to know as well that it is not only powerful but it also has two-fold benefit. This means that trademark registration has the ability of ensuring you the continued use of the trademark that you have and also, secures a weapon that is powerful to try preventing others from using a confusingly similar one or identical one in relation to overlapping or services or goods that are relevant to it. This is the very reason why it is important on your end to register the trademark that you have to prevent this kind of situation to happen.