December 14, 2022 by No Comments

AIME Studios is a totally built-in artistic studio that uniquely covers model, graphics and inside design which collectively inform genuine tales by each visitor contact level.

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LONDON, Dec. 7, 2022 /PRNewswire/ — Ennismore, fastest-growing life-style hospitality firm, immediately pronounces AIME Studios, a specialist workforce of 30 sturdy inside and graphic designers accountable for creating globally famend manufacturers and areas together with Gleneagles, The Hoxton, SO/, TRIBE and Working From_. Previously often called Ennismore Design Studio, AIME Studios has expanded to additionally embrace graphic design, making it distinctive to Ennismore and grounded in growing and bringing manufacturers to life throughout the collective. Since 2017, AIME Studios has labored throughout 12 manufacturers and 22 properties, designing a staggering 2865 resort rooms, 30 eating places and bars and 17 assembly and occasion areas.

AIME Studios has a demonstrated historical past of designing award-winning hospitality areas, receiving industry-acclaim, together with The London Design Awards in 2017 and AHEAD Awards in 2018 for Gleneagles, and was shortlisted for the AHEAD Awards 2021 for The Hoxton, Holborn. Most lately AIME Studios received the Dezeen Awards public vote for Resort and Brief-Keep Inside of the 12 months for The Hoxton, Poblenou and has been shortlisted in two AHEAD Award 2022 classes for Gleneagles Townhouse and The Hoxton, Poblenou, for Finest Resort Conversion and within the Finest Resort Renovation & Restoration classes respectively.

At all times designing with the visitor expertise entrance of thoughts, AIME Studios providers contains Inside Design, creating environments that flourish functionally and encourage creativity, and Graphic & Id Design, making each visitor touchpoint rely.

A few of AIME Studios’ initiatives embrace:

  • Gleneagles – Since Ennismore led the acquisition of Gleneagles in 2015, AIME Studios has been on the coronary heart of the reinvigoration of the resort’s model identification and areas, touching each facet of the visitor journey and the 850-acre property. The transformation which celebrates the resort’s wealthy, glamorous heritage contains all 232 rooms and suites; seven F&B areas together with The Strathearn, The Backyard Café and The Dormy; exercise areas together with the spa and wellness centre, magnificence lodge, assembly and occasion areas and the retail arcade; and the creation of Gleneagles & Co, an personal model leather-based items, toiletries, and nice meals line. Delicate to Gleneagles historical past, AIME developed the model’s identification, growing distinctive touchpoints for the eating places and built-in experiences throughout the property, making every second stand out, and enhancing them by digital channels and the Gleneagles web site.
  • Gleneagles Townhouse – Gleneagles ventured out of the countryside and into town of Edinburgh in 2022, with the opening of Gleneagles Townhouse, a 33-bedroom resort, members membership and all-day restaurant. AIME Studios was accountable for designing each facet of Gleneagles Townhouse, from its standalone model identification to the unbelievable inside areas together with the rooms, F&B areas, the wellness centre.
  • The Hoxton – AIME Studios is the artistic studio behind The Hoxton’s collection of open home inns in cities throughout the UK, Europe and North America. For every Hoxton, AIME has created particular person narratives that are every a mirrored image of the neighbourhoods they’re in, impressed by the variety and originality of the road and the those that encompass them.
  • Working From_ – When Ennismore got down to launch its first coworking area, AIME Studios was tasked with defining the identification and areas of the brand new model. Born from the unofficial workspace of alternative, the lobbies of The Hoxton, Working From_ mirrored the core values and the ambiance of the resort, combining the homey consolation of The Hoxton with all of the useful wants of a workspace. From web site, social media and collateral, by to inside design, each touchpoint is thoughtfully thought of to create a co-working area that works for everybody.
  • New SO/ Id for SO/ Paris Launch – AIME Studios was accountable for creating the brand new SO/ model identification, which was launched alongside the brand new European flagship, SO/ Paris. A vogue assertion resort, AIME used the mediums of color, vogue, type and playful typography to convey the resort’s trendy credentials to life, elevating the narrative to take a seat in-line with the putting inside design of every resort. This distinct and memorable launch of the brand new fashion-forward identification coincided with the opening of SO/ Paris and is seen throughout all digital media, promoting and resort facilities.
  • TRIBE Id & TRIBE Canary Wharf London – AIME Studios tailored the model for the ever-growing TRIBE inns. An idea formed by how individuals wish to reside and journey immediately, it redefines reasonably priced inns with clever, design-driven areas that give company every little thing they want. TRIBE’s design, impressed by the Memphis group, makes use of brilliant pops of color, daring typography, and playful iconography to convey it to life. For the model’s first London property, TRIBE Canary Wharf, AIME created useful and polished areas, injected with bespoke, eye-catching design parts and curated artwork items.

Sharan Pasricha, Founder & Co-CEO of Ennismore, mentioned: “I’ve had the privilege of getting an in-house design and artistic workforce ever since I began Ennismore over 10 years in the past and it is incredible to see AIME Studios immediately, enjoying an important half in what units us aside, creating genuine and galvanizing inns for each locals and worldwide company. Our designers have been integral to constructing our manufacturers, guaranteeing every resort stays true to the unique model imaginative and prescient. Testomony to their unbelievable work are the a number of award nominations and wins together with the likes of the Resort Design Awards, the London Design Awards, AHEAD Awards and most lately profitable the general public vote for the Dezeen Awards for The Hoxton, Poblenou.”

The AIME Studios workforce, with many years of mixed expertise in hospitality design, is headed-up by Charlie North, VP of Inside Design, and Alex Prior, Design Director, Graphics. Charlie has over 16 years of expertise in Inside Design, beforehand working at David Collins Studio and Martin Brudnizki Design Studio. Charlie has received a number of respected awards, together with Hospitality Design’s “Wave of the Future” in 2019, and was nominated for Resort Design’s Inside Designer of the 12 months and The Brit Listing 2022. Alex has over 12 years’ expertise in Graphic Design. With backgrounds throughout pictures, publishing, and branding businesses, he established and created the multidisciplinary graphic design studio in Ennismore from its infancy and now leads his workforce masking model idea and identification, digital design, print design, artwork course, and pictures and manufacturing. Ennismore’s Founder and CO-CEO, Sharan Pasricha, and World Chief Model & Tradition Officer, Martina Luger, oversee the inside and graphic studios, respectively.

Ennismore’s distinctive in-house studios
AIME Studios is certainly one of Ennismore’s 4 specialised in-house studios, driving creativity and innovation, obsessing each visitor contact level. They embrace Carte Blanched– a totally built-in meals and beverage studio delivering new and extraordinary culinary experiences; Staymore – a Digital Product & Tech Innovation lab; Partnership Studio – constructing international model and activation partnerships, and AIME Studios.

Life-style is among the fastest-growing segments of the hospitality {industry}, and Ennismore is main the way in which with its collective of 14 manufacturers representing 103 working inns with an additional 144 within the pipeline and over 190 eating places and bars.

@ennismore | @aimcreativestudios


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Ennismore is a artistic hospitality firm with a world collective of entrepreneurial and founder-built manufacturers with goal at their coronary heart. It curates and manages distinctive properties and experiences in among the most enjoyable locations worldwide.

Based in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a three way partnership in 2021 to create a brand new autonomous entity, with Accor holding a majority shareholding. Creating the world’s fastest-growing life-style hospitality firm, it brings collectively Ennismore’s know-how in constructing manufacturers with artistic storytelling, design, and genuine experiences, with Accor’s wealth of data in delivering scale, community development and distribution.

Underneath Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore includes 14 manufacturers – with 103 working properties and an additional 144 within the pipeline – and a set of over 190 culturally related and various eating places and nightlife locations.

Ennismore places innovation on the centre of every little thing it does, with 4 devoted in-house specialist studios, which obsess each visitor touchpoint, together with Carte Blanched – a totally built-in F&B idea platform; a artistic studio of inside and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division.

Ennismore has been included in Quick Firm’s World’s Most Revolutionary Firms lists in 2020 and 2021; ranked#29 in FT1000: Europe’s Quickest-Rising Firms; and is a part of FT Future 100 – the UK’s fastest-growing companies which can be shaping the way forward for their sector.

The Ennismore manufacturers: 21c Museum Resort, 25hours Lodges, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_.

SOURCE Ennismore

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